WP 88.7 FM broadcasts to an area containing over 2.5 million people and is part of the #1 radio market in the United States, New York City.
In this area are many people who, through your underwriting support of our radio station, will learn more about your business and where you are located. Typically this is done through the creation of a unique underwriting spot that contains information about you and/or your business.
These spots usually mention the name of the sponsor, what you sell and how people can contact you. Basically, the essential information about your business. However, businesses are prohibited in making product claims, announcing prices, or providing an incentive to buy a product or service. Calls to action are also not allowed. The good news is that because of these restrictions, underwriting spots are therefore vastly more affordable than regular advertising spots on commercial radio.
Donors who contribute funding can include corporations, small businesses, philanthropic organizations, charitable trusts, and individuals.
Because of the uncluttered format and the unique programming of WP 88.7 FM, underwriting goes way beyond the usual benefits of commercial advertising. Underwriting offers businesses the opportunity to...
The uncluttered non-commercial format of underwriting allows you to market your business name in an unquestionably ethical and believable manner. Underwriting is an excellent way to spread the word about your business, and it helps keep non-commercial, volunteer-driven college radio alive and kicking!
With rates as low as $250 a month, WPSC is highly competitive and offers several underwriting packages that can be tailor-made to fit individual businesses. Contact General Manager Rob Quicke to learn more!